No one specifically needs the services I offer; you can do anything I’ll do for you. Unfortunately, tracking and participating in social media can be more than a full-time job, especially as you learn the ropes.
Many people have even called for larger companies to create positions such as “Chief Community Officer,” “Social Media Manager” and the like–full-time positions devoted to creating and tracking a presence in social media circles.
So with that caveat out of the way, anyone who wants a systematic approach to making social media part of their overall marketing and branding strategy can benefit from working with Social Media Scout.