In three years of developing social media projects, I’ve come across countless social media firms and “experts” who trumpet widgets and gadgets for setting up a Facebook page. Or developing an iPhone app. Or creating a Twitter account. All worthwhile things…but singularly focused on the technology.
At the same time, I’ve found many traditional marketing firms fail to understand the new rules of social media. They’re most comfortable when they create and control the whole message, and then deliver that message to a target audience. For them, the work is over when the message is delivered, and the exact opposite dynamic happens in social media: the real work begins when you start your first conversation.
Social Media Scout is a service that blends the best of these two worlds. The connectivity of social media, married to the research and tracking of traditional marketing.
Social Media Scout will find the conversations about you in the world of social media (blogs, microblogs, social communities, web video services, podcasts, forums) and help you join them. We’ll also give you tools to create new conversations with customers and potential customers.
In fact, Social Media Scout is an ongoing system for creating and tracking all your social media functions in one place. It’s all built around a five-point system called Social GPS.
