Social GPS is a framework that breaks down the seemingly unmanageable world of social media into concrete steps. It not only helps create your strategy, but also tracks progress and milestones (all information is kept private, and only accessible to your and your team). Best of all, if you’re an ongoing client, I’ll automatically send you regular reports via email (daily, weekly or monthly–your choice), letting you know about project status, upcoming deadlines, the most recent mentions of you and your products in the social mediasphere, and more.
• See it in action: explore a demo Social GPS framework now.
The five steps of the Social GPS framework are:
1. Current Position
Your Current Position is an overview of your company, products, services, key audiences, demographics, market area, and so on, as well as a brief review of your current marketing strategy and online efforts. (This can be culled from existing materials and/or surveys and interviews.)
• See the Current Position section of the Social GPS demo.
2. Destination
The Destination is a summary of the key goal(s) of your social media participation: customer communication, product research, list building, etc. Note that a destination isn’t something such as “get more customers” or “use social media.” Such destinations are so general as to be meaningless. Let’s work together to develop concrete, specific examples.
• See the Destination section of the Social GPS demo.
3. Route Map
The Route Map is an overview of your social media “neighborhood,” including which communities, forums, blogs and software/services should be targeted for participation. All recommendations are based on traffic statistics, industry/niche match, trend data, and other factors. This section also includes key topic areas, and strategies for joining the conversations in your targeted communities, as well as a strategy for using social media in crisis communication.
• See the Route Map section of the Social GPS demo.
4. Waypoints
Waypoints include a complete schedule of your short-term social media efforts (1-3 months), outlining projects to be developed, people responsible and deadlines.
• See the Waypoints section of the Social GPS demo.
5. Road Ahead
The Road Ahead is view of long-term projects (4+ months), coupled with general social media trends and social media trends in your specific areas of expertise.
• See the Road Ahead section of the Social GPS demo.
6. Travel Journal
All ongoing activities, recommendations and data from Social Media Scout are noted in real-time in your Travel Journal. The Travel Journal also becomes a communication center between you, your team, and Social Media Scout.
• See the Travel Journal for the Social GPS demo.
