For 17 years, I worked in the field of advertising and marketing. Then, I became a full-time novelist–and quickly realized I needed to do a lot of self-promotion to help my books succeed. Because I didn’t have the kinds of budgets I was accustomed to working with in the world of mass media, I naturally turned to the world of social media. This book outlines some of the general tips I’ve learned along the way.
TABLE OF CONTENTS
- A Scene You May Recognize
Social Media as a Party: Your Metaphor Du Jour - Extending the Metaphor
How Obnoxious Drunks Ruin the Party - If You’re Reading This, You Might Be A…
The Four Main Audiences for this Document - You’ve Been Invited to the Biggest. Party. Ever.
Social Media Growth and Statistics - So, Uh…What Kind of Party is This, Anyway?
Characteristics of Social Media - Don’t Let Your Big But Get in the Way
Overcoming Objections to Social Media for Business - Before the Party: Five General Tips for Dress & Etiquette
General Advice for Approaching the World of Social Media - At the Party: Sampling Hors d’oeuvres and Drink Selections
Five Basic Types of Social Media and How to Participate - The 24-Hour Party Person: Planning Your Own Forays & Soirees
A Framework for Social Media; Your First Four Steps - A Final Thought: The Party Doesn’t Start Until You Do
Why Now—Right Now—is the Best Time to Get Started - Party Favors: Contacts, Resources and Credits
Author Bio, Links, Endnotes, Photo Credits - Copyright Information
Creative Commons Licensing: Feel Free to Distribute
