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Cafe Buzz
1 Web Site: cafebuzz.com
1.1 Blog-based. Update three times weekly.
1.1.1 Who? Buzz Agents to write blog posts; Social Media Scout to post.
1.1.2 Comment Moderation: Daily. Who? Social Media Scout.
1.2 Incorporate event calendar. Link to other social media.
1.2.1 Who? Social Media Scout.
2 Facebook Fan Page
2.1 Goal: Create Awareness of events, menu.
2.1.1 Who? Buzz Agents; assistance from Social Media Scout.
3 Twitter Accounts
3.1 Accounts for all Buzz Agents, Baristas, service staff (10 in all). All Twitter accounts will be Cafe Buzz branded (ie, “CafeBuzzJames,” “CafeBuzzStacy,” etc.
3.1.1 Who? Social Media Scout to create; staff to update Twitter status at least once a day.
4 YouTube
4.1 Event and “How To Videos; three per month
4.1.1 Who? Staff creation; Social Media Scout posting.
5 Social Media Ads
5.1 Who? Social Media Scout.
5.1.1 Budget: $150/month
5.1.1.1 Facebook
5.1.1.2 Google Adwords
6 Sites/Forums to Monitor
6.1 Facebook
6.2 Meetup
6.3 MySpace
6.4 Blogosphere
6.5 Google News
6.6 spokanelife.net
6.7 Media (KXLY, KREM, KHQ, Spokesman-Review)
7 Long-term projects
7.1 Iphone/Blackberry apps
7.2 Possible branded social network
7.3 Partnerships: Event Planners, Farmers Market