Cafe Buzz is renewing interest in the “cyber-cafe” model, which has lost steam in recent years due to ubiquitous wireless connectivity in most businesses. But because Cafe Buzz employs “Buzz Agents” to conduct regular community gatherings (meetings, trainings, seminars), computer training, and technical support to all guests, the internet side of the business is already firmly entrenched within three months of opening. We need to emphasize our menu (Buzz Agents are putting together seminars/workshops with local farmers and growers–an added opportunity), and drive more traffic for sit-down meals.
Cafe Buzz markets locally via limited newspaper and radio advertising, as well as flyers connected to events held at the cafe. A social media strategy is perfectly adapted to help Cafe Buzz create dialogues with current customers (who are firmly entrenched with current social media), and to educate new potential customers in new, community-focused ways.
Cafe Buzz’s three main goals for its Social Media Strategy are to:
1) Engage its target markets (students, young professionals and community/health-oriented mothers in the Spokane market area) with its full lineup of ongoing events. Attract interest, participation and interaction with these events and their coordinators.
2) Build awareness of restaurant offerings among these key target markets.
3) Build a list of names to be notified of upcoming events, projects and specials.