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  • Scratch Around in the Sandbox

    TL Hines 3:10 pm on October 14, 2009 | 2 Permalink | Reply

    This is a full Social GPS demo for a fictional company (Cafe Buzz). The five major sections of the Social GPS demo are listed in the right column; click on any section tag, and you’ll get all the updates tagged with that section. Note this is the “light” version of the Social GPS framework; for more complex projects (national brands with multiple locations and team members, for instance), we’ll build the Social GPS as a fully-functioning private social network.

    Since this is a standalone demo, feel free to kick around: go ahead and click on the “reply” link for any item to leave a comment or note.

     

    • Anonymous 3:21 pm on October 14, 2009 Permalink | Reply

      Does this really work?

      • TL Hines 3:24 pm on October 14, 2009 Permalink | Reply

        Yup, you can comment anonymously on this demo. All client Social GPS projects are password-protected, so only you and your team have access to data.

  • 1. Current Position

    TL Hines 2:50 pm on October 14, 2009 | 0 Permalink | Reply
    Tags: 1. Current Position

    Cafe Buzz is a unique concept in casual dining, combining elements of a coffee bar, an internet cafe, and a health-conscious restaurant emphasizing organic, locally-produced fare on the menu. In this way, Cafe Buzz is part Starbucks, part Apple Store/Genius Bar, and part Panera. Because of its unique positioning, Cafe Buzz is able to tap into three key growth areas: 1) The increasing demand for high-end coffee; 2) The increasing demand for places to socialize that aren’t the typical bars or lounges; and 3) The increasing demand for organic, health-oriented, locally-produced food. Cafe Buzz creates a buzz because of strong coffee…and strong ties to its community.

    Location

    View Larger Map

    Target Markets
    Cafe Buzz’s customers can be divided into three groups. The first group is students, who are familiar with mobile communication and desire a progressive and inviting atmosphere where they can congregate, meet new people, and study.

    The second group is young, urban professionals, who are just as passionate about mobile communication with daily access to the internet and smart phones in their personal and professional lives. They’re looking for great coffee, a place to relax and unwind after a long day, and are committed to opportunities for learning: specifically, they’re drawn to learning more about technology, local and national causes (charities), and ways to enhance/improve their professional lives.

    The third group centers on mothers who are community-oriented (they’re members of their local PTA, and volunteer at local charities/events), as well as health-conscious (they’re committed to organic, healthy food)

    Market Area: Spokane, WA
    The Spokane region serves as the business, transportation, medical, industrial and cultural hub of the Inland Northwest, an area that comprises a population of more than 1.4 million people. Spokane is located on the east side of Washington state, 18 miles west of the Idaho state line and 100 miles south of the Canadian border.

    The regional economy is diverse thriving on the emergence of new technologies in research and education, health and bio-sciences, while embracing new developments in traditional industries including agriculture, manufacturing and forestry. Over the past few years, population and job growth in the Spokane region continue to outperform national trends.

    More Spokane data at http://www.greaterspokane.org

     

  • 2. Destination

    TL Hines 2:49 pm on October 14, 2009 | 0 Permalink | Reply
    Tags: 2. Destination

    Cafe Buzz is renewing interest in the “cyber-cafe” model, which has lost steam in recent years due to ubiquitous wireless connectivity in most businesses. But because Cafe Buzz employs “Buzz Agents” to conduct regular community gatherings (meetings, trainings, seminars), computer training, and technical support to all guests, the internet side of the business is already firmly entrenched within three months of opening. We need to emphasize our menu (Buzz Agents are putting together seminars/workshops with local farmers and growers–an added opportunity), and drive more traffic for sit-down meals.

    Cafe Buzz markets locally via limited newspaper and radio advertising, as well as flyers connected to events held at the cafe. A social media strategy is perfectly adapted to help Cafe Buzz create dialogues with current customers (who are firmly entrenched with current social media), and to educate new potential customers in new, community-focused ways.

    Cafe Buzz’s three main goals for its Social Media Strategy are to:

    1) Engage its target markets (students, young professionals and community/health-oriented mothers in the Spokane market area) with its full lineup of ongoing events. Attract interest, participation and interaction with these events and their coordinators.

    2) Build awareness of restaurant offerings among these key target markets.

    3) Build a list of names to be notified of upcoming events, projects and specials.

     

  • 3. Route Map

    TL Hines 2:49 pm on October 14, 2009 | 0 Permalink | Reply
    Tags: 3. Route Map



    Web Site: cafebuzz.com

    Facebook Fan Page

    Twitter Accounts
    • Accounts for all Buzz Agents, Baristas, service staff (10 in all). All Twitter accounts will be Cafe Buzz branded (ie, “CafeBuzzJames,” “CafeBuzzStacy,” etc.

    YouTube
    • Event and “How To Videos; three per month

    Social Media Ads
    • Facebook
    • Google Adwords

    Sites/Forums to Monitor
    • Facebook
    • Meetup
    • MySpace
    • Blogosphere
    • Google News
    • spokanelife.net
    • Media (KXLY, KREM, KHQ, Spokesman-Review)

    Long-term projects
    • Iphone/Blackberry apps
    • Possible branded social network
    • Partnerships: Event Planners, Farmers Market

     

  • 4. Waypoints

    TL Hines 2:45 pm on October 14, 2009 | 0 Permalink | Reply
    Tags: 4. Waypoints


    [Click for larger view]

    Cafe Buzz
    1 Web Site: cafebuzz.com
    1.1 Blog-based. Update three times weekly.
    1.1.1 Who? Buzz Agents to write blog posts; Social Media Scout to post.
    1.1.2 Comment Moderation: Daily. Who? Social Media Scout.
    1.2 Incorporate event calendar. Link to other social media.
    1.2.1 Who? Social Media Scout.
    2 Facebook Fan Page
    2.1 Goal: Create Awareness of events, menu.
    2.1.1 Who? Buzz Agents; assistance from Social Media Scout.
    3 Twitter Accounts
    3.1 Accounts for all Buzz Agents, Baristas, service staff (10 in all). All Twitter accounts will be Cafe Buzz branded (ie, “CafeBuzzJames,” “CafeBuzzStacy,” etc.
    3.1.1 Who? Social Media Scout to create; staff to update Twitter status at least once a day.
    4 YouTube
    4.1 Event and “How To Videos; three per month
    4.1.1 Who? Staff creation; Social Media Scout posting.
    5 Social Media Ads
    5.1 Who? Social Media Scout.
    5.1.1 Budget: $150/month
    5.1.1.1 Facebook
    5.1.1.2 Google Adwords
    6 Sites/Forums to Monitor
    6.1 Facebook
    6.2 Meetup
    6.3 MySpace
    6.4 Blogosphere
    6.5 Google News
    6.6 spokanelife.net
    6.7 Media (KXLY, KREM, KHQ, Spokesman-Review)
    7 Long-term projects
    7.1 Iphone/Blackberry apps
    7.2 Possible branded social network
    7.3 Partnerships: Event Planners, Farmers Market
     

  • 5. Road Ahead

    TL Hines 2:40 pm on October 14, 2009 | 0 Permalink | Reply
    Tags: 5. Road Ahead

    Long-term projects
    • Iphone/Blackberry apps
    • Possible branded social network
    • Partnerships: Event Planners, Farmers Market

     

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