Download the Free Ebook – “Don’t be the Obnoxious Drunk Guy: A Social Media Primer”

by TL Hines on September 30, 2009

For 17 years, I worked in the field of advertising and marketing. Then, I became a full-time novelist–and quickly realized I needed to do a lot of self-promotion to help my books succeed. Because I didn’t have the kinds of budgets I was accustomed to working with in the world of mass media, I naturally turned to the world of social media. This book outlines some of the general tips I’ve learned along the way.

TABLE OF CONTENTS
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Social GPS: A Framework for Social Media

Social GPS is a framework that breaks down the seemingly unmanageable world of social media into concrete steps. It not only helps create your strategy, but also tracks progress and milestones (all information is kept private, and only accessible to your and your team). Best of all, if you’re an ongoing client, I’ll automatically send [...]

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What, Exactly, can Social Media Scout do for Me?

My primary purpose, my manifesto, is to help you connect with the right people. That could be consumers, media, trendsetters, thought leaders, bloggers, texters, vendors, analysts…you name it.
To help you do that, I research and recommend a variety of tools–typically online and mobile-oriented–that help you join the conversations that are already happening. A few [...]

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How Much Does Social Media Scout Cost?

It All Starts with a Social GPS™ Report
I’ll create and deliver a full Social GPS Report. The report includes:

Up-front input from you (and your key staff, if applicable). Through surveys and interviews, I’ll gather data to help guide your social media efforts, and to create/identify your social media team.
Section 1: Current position – An overview [...]

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Why Social Media Scout?

I’m T.L. Hines, founder of Social Media Scout, and I know there are literally hundreds, if not thousands, of individuals and companies out there billing themselves as “social media experts.”
I’m never going to call myself an “expert.” No one is in this Brave New World, because it’s simply changing and developing too quickly. Anyone [...]

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Why Social Media?

Current research by Harris Interactive says half of American adults currently use social media of some kind–anything from large social networks such as Facebook to web video such as YouTube to photo sharing sites such as Flickr.
With a footprint that large (and growing every day), it makes sense to integrate social media as part [...]

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Who Needs Social Media Scout?

No one specifically needs the services I offer; you can do anything I’ll do for you. Unfortunately, tracking and participating in social media can be more than a full-time job, especially as you learn the ropes.
Many people have even called for larger companies to create positions such as “Chief Community Officer,” “Social Media Manager” [...]

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Who Started Social Media Scout?

I’m T.L. Hines, and I launched Social Media Scout following five years of social media trial and error for my own products: books. Novels, specifically. I write what I like to call “Noir Bizarre” thrillers, books that mix mystery with oddity.
Along the way, I’ve conducted several blog tours, created unique online promotions, tracked dozens [...]

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What is Social Media Scout?

In three years of developing social media projects, I’ve come across countless social media firms and “experts” who trumpet widgets and gadgets for setting up a Facebook page. Or developing an iPhone app. Or creating a Twitter account. All worthwhile things…but singularly focused on the technology.
At the same time, I’ve found many traditional marketing [...]

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